Selected Work — Emma Smart Portflio

EMMA SMART
PORTFOLIO 2025

PROFILE
emmajoysmart1@gmail.com
Instagram
Linkedin

My name is Emma Smart and I am a Sydney-based visual communications designer, specialising in publication and typographic design, as well as branding, visual identity, and storytelling. My design is playful and thoughtful, with a deep appreciation for beauty and the natural world. I like to bring a hand-drawn, raw aesthetic to digital projects and I don’t see a contradiction between functionality and fun. I care about the way my work impacts the world and other people.

CONTACT

Education

University of Technology
Bachelor of Design (Visual Communication)
2023-2025
Distinction Average

University of Westminster
Exchange semester for Bachelor of Design (Visual Communication)
Jan 2025 - May 2025

University of Sydney
Bachelor of Arts
2021

Stella Maris College
2015 - 2020
Selected for Shape Design and Technology exhibition at the Powerhouse Museum

Experience

Hammondcare
Design Internship
December 2025

Designed assests for the Hammondcare marketing and design team. Attended design meetings and assisted with figma web library development.

Jillian Boustred
Design Internship
Jun 2023 - Aug 2023

Created and published high quality, visually appealing content and design across multiple platforms, including the creation of EDMs and GIFs. Updated the website and attended design meetings with pattern makers and photographers. Assisted with photo shoots.

Bailey Nelson
Optical and Retail Assistant
Dec 2022 - Present

Manage the needs of customers and patients in a fast-paced environment, providing exceptional customer service, addressing inquiries and resolving issues in a timely and professional manner. Organise and manage appointments, conduct pre-test exams for patients, help customers choose frames and assist with glasses measurements and fitting.

Skills

InDesign
Illustrator
Photoshop
After Effects
Lightroom
Premier Pro
Figma

Publication and Typography Design
Pre-Press and Print Production
Branding and Visual Identity

Relationship Building
Communication
Problem solving

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References

Upon request.

Last Updated 24.10.31

MY WORK
Click the underlined link for more details on each project.

1. Pickled Magazine

Printed Publication
UTS University Project
2024

A conceptual magazine project called ‘Pickled’, made with hand-drawn and stamped imagery. The idea was to produce an aesthetic that layered letters and words to show ideas of typography ‘fermenting’ together, exploring how design and typesetting adds critical meaning to writing and text.

2. Orchard

Food Packaging and Branding
UTS University Project
2024

Food packing project I called Orchard for chocolate bars with a textured and natural aesthetic. I wanted to highlight the brand’s commitment to sustainability and natural ingredients and flavors.

3. Cassiopea

Motion animated video
UTS University Project
2024

A motion project responding to the research of Dr. Claire Rowe, focusing on Upside Down Jellyfish. The project considered the problem of ‘Jellification’, the unnatural spread of jellyfish as a result of climate change and human impact on the environment, creating a sense of being overwhelmed through the use of animation.

4. SWOP Brochure and Poster

UTS University Project
Printed Flyer / Poster Fold
2024

A flyer and poster project for a SWOP clothing market using risograph printing and hand-drawn illustration.

5. Bugmy Bar Book Brand

UTS University Project
Bugmy Bar Book Brand Refresh
2025

A group project to create a suit of assets for the Bugmy Bar Book and effectively convey their
purpose, helping to spread awareness of the Bugmy Bar Book as a valuable resource for legal
practitioners. This project was a collaboration with myself, Nero Cohglan, Wesley Ng, Christopher Georges and Shangliu Sai and built off the existing branding of the Bugmy Bar Book.

6. The Lazy Jellyfish

UTS University Project
Collage Illustration
2024

A collaged illustration project called ‘The Lazy Jellyfish’ which responds to the research of Dr. Claire Rowe, focusing on Upside Down Jellyfish and aiming to convey scientific research in a digestible and playful way.